Little mistakes are OK; their client work might be better.”

This is what a friend told me when she showed me the homepage of a web designer she was considering hiring.

I had just pointed out that the website LOOKED pretty but had some obvious functional issues: the header font was hard to read, and the page wasn’t mobile-responsive.

Shouldn't a WEB DESIGNER that you're about to drop serious cheese on have considered these things????

And while it's true that the cobbler often has no shoes — I don’t always subscribe to that mindset.

And that’s when it hit me: while I’ve been busy building top-notch systems for others, I haven’t updated my own in a while.

AND THAT'S WHY:

🔥 I'm burning everything down, starting from SCRATCH, and taking you behind the scenes as I'm doing it

✈️ I'm using my new system to support the rebuild. I'm rebuilding the plane as I fly it ... its been meta.

📄 Thinking of revamping the structure of your main offer? Keep reading...​
​

Here's what's been rollin' around in my brain lately:

🧠 I'm getting clear on my main offer: Highly custom systems that support your CLIENT JOURNEY

(aka, from the moment someone becomes a lead aaaaaaall the way until you say goodbye / sign them up to work with you again)

🧠 I can sell systems ala cart... and it makes guud guud sense to just sell it as one giant juicy package.

🧠 I want to REBUILD all of the systems that support that offer.

SO WHAT IS STEP ONE?

Process mapping y'all.

What does this client journey LOOK like?

I often use a visual mind map with clients for this, and behind the scenes, I organize my thoughts in a Google Sheet.

​
​This time, I used Airtable to process map my client journey.

(more on the reasons why next week)

I listed out every single step of the process.

HERE IS A LITTLE BIT OF WHAT IT LOOKS LIKE:

Process mapping is always the first step.

Process mapping is essential because it:

1. Clarifies Workflows: It gives a clear visual of tasks, roles, and steps, reducing confusion.
   ​
2. Spots Inefficiencies: Identifies bottlenecks and redundant tasks, helping streamline operations.
   ​
3. Ensures Consistency: Standardizes processes for reliable, repeatable results.
   ​
4. Supports Better Decisions: Helps visualize changes and their impact on the business.
   ​
5. Boosts Collaboration: Improves communication by defining who does what.
   ​
6. Ensures Accountability: Makes roles and responsibilities clear to everyone.
   ​
7. Prepares for Growth: Creates scalable systems as the business expands.

In short, process mapping makes work smoother, faster, and more organized, especially as businesses grow.

Next week - I show you SUPPORTING MATERIALS COLLECTING.

Stay tuned!

In the meantime - want me to process map your systems?!?!?!

Enjoy the day!

✨ Devin

PS - Grab Inbox Zero Hero : 5 mini-lessons that will transform your email game forever. 🚀✉️

PPS - Did you enjoy this email? Forward it to a friend! They can hop on my email list by 👉 clicking here 👈

🔗 Let's Connect

​Website | Instagram | LinkedIn​